Push Notifications

Prior to my time at Touch of Modern, pushes were typically written in a singular manner with product specification-heavy messages.

This approach gave users a deep dive into products but were often quite wordy, formal, and had a limited reach in terms of driving opens and GMV.

I experimented with a different approach to pushes and found success with short, informal, and intriguing messages that obscured the product being featured. This strategy has increased the overall performance of daily pushes.